article, website

Articles for trivago Magazine Portugal

Who's the client

Trivago Magazine Portugal publishes inspirational travel content about Portugal and Spain to support customers' decisions when they use the hotel search engine.

What the client needed

Finding the right hotel or getting hotel recommendations is no longer enough for today's travelers. Before deciding on where to stay, they want to know more about their destination and hotel options. The goal behind trivago Magazine Portugal is to provide SEO-based, researched content to the Portuguese-speaking audience about traveling in Portugal and Spain.

How I worked on this project

  • For each article, the client provided a detailed brief, main and secondary keywords to target, content structure, and guidelines to select suggested hotels.
  • I researched competing websites, official tourism boards' online content, and the hotels that fit the guidelines.
  • After the client approved the research, I wrote articles that resonated with a broad audience and targeted specific keywords, and that added details or information competing websites hadn't included.


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© 2023 Sandra Henriques